INMA has set the date for its Media Innovation Week in Dublin, to feature a “first-ever” newsroom transformation hub as well as the conference and study tour.

The European News Media Conference will shine a light on how European news media companies are accelerating best practices to grow audience, revenue and brand, to support great journalism.

The event is being held from September 22-26 in Dublin, Ireland. Media Innovation Week will include three components, all with a special emphasis on how tech innovation and media can work together:

-INMA’s European News Media Conference will provide a practical look at how news media companies can grow and transform at the intersection of media and tech, with programming focussed on GenAI best practices, audio and podcasts, dynamic pricing, digital advertising, subscriptions, brand-building, young audiences and print automation;

-the Irish Media Study Tour will take participants behind the-scenes views of the country’s energetic media landscape over two days. Companies included on the tour are Independent News & Media, the Irish Times Group, Newstalk, Business Post, Raidió Teilifís Éireann, and The Journal.ie.

-the inaugural Newsroom Transformation Hub promises a one-and-a-half day hands-on, high-energy newsroom transformation experience with real-world problem-solving at its core. The hub will focus on how to build the new newsroom, how to use GenAI to solve inefficiencies, how to collect practical insights, how to turn data into strategy, and what media can learn from content creators.

Billed as the news industry’s most practical event, Media Innovation Week features speakers exclusive to INMA and spotlights fresh faces and stories from news media companies throughout Europe.

“In particular, INMA says the Newsroom Transformation Hub will be actionable and interactive,” INMA executive director and chief executive Earl Wilkinson says.

“The hub won’t be a traditional conference. It’s a practical, higher-energy newsroom transformation experience that puts real-world problem-solving at its core. The hub will capture the speed, energy, and decision-making of a modern newsroom – and add great value to Media Innovation Week.”

An early, discounted registration is offered until June 20.

Pictured: A reception and dinner at the Guinness Storehouse (pictured) and a welcome reception at the National Gallery of Ireland are among attractions