She’s clued up on property and able to have a conversation about the home you might want to buy… in any one of 58 languages.

And like digital assistants Alexa and Siri, she’s a getting smarter.

Meet Claire, the AI voice of View Media Group’s Propic platform; virtual concierge is a term they’ve been using.

This week, View announced new features, including a “world-first” conversational voice. The listing pubisher claims househunters can now speak “naturally” with Claire – directly from a property listing – and receive “detailed insights about the home and surrounding area, in any of 58 supported languages”.

Propic was founded by Jeffery Gray in 2019, and View claims its AI-driven innovation is reshaping the real estate industry, becoming the category leader in data solutions and generative AI for real estate. Flagship platform Claire – rebuilt in 2023 to include features such as the ability to be able to look at, interpret, understand and review imagery, including floor plans and documents – is already at work for major brands including McGrath, Nelson Alexander, Place, Highlands and other national brands, and has supported more than $13 billion in property sales in the past year, handling “everything from enquiry management and buyer engagement, to content creation and lead qualification”.

This week View announced a ‘conversational voice’ interface, and CRM integration, enabling her to access documents and data in real time.

Gray, who is chief executive of Propic, says he predicted 2025 would be the year voice went mainstream: “With consumers used to interacting with assistants like Alexa and Siri, it was time they could simply talk to a property 24/7.

“And in a multicultural market like Australia, expecting everyone to communicate in English just isn’t good enough anymore. We’ve built Claire to speak every buyer’s language – literally.”

Voice conversations are governed by compliance protocols and algorithmic ‘guardrails’, which Gray says, ensure safe, brand-aligned interactions. And there’s more: The enhancements are the first in a series designed to make voice more dominant within Claire to meet market demands.