The new event – including days for digital trends, mobile media, and iPads and tablets – will be held in London from April 11-13.

"As the media industry evolves, so does the need for new events to keep abreast of developments," says Stig Nordqvist, WAN-Ifra’s executive director for emerging digital platforms.

"The issue today for news publishers is how best to exploit all platforms, and to seize emerging opportunities. Our new event is focused on exactly that."

Digital Media Europe will allow participants to discuss and exchange ideas on how to create business on new platforms.

Digital Trend Day (April 11) will examine future business models, sponsoring and advertising opportunities, online video, and the possibilities for monetising social media.

Mobile Media Day (April 12) will focus on the new business of applications (news apps, service apps, fun apps),  on enriched services like maps and location-based offerings, and on working with both old and new operating systems (iOS, Android as well as wap and SMS).

iPad and Tablet Day (April 13) will be dedicated to product development for tablets, case studies, strategy and pricing, and analysing and understanding user needs.

For the evolving conference programme, registration and other information, please consult http://www.wan-ifra.org/dme