Working with content integrator BlueFox, which specialises in digital signage – video, photo and text for public screens – AFP says it will offer clients turnkey solutions based on its news content designed for screens and enriched by the Bluefox catalogue in Asia, the Middle East and Africa.

Agence France-Press will deliver content including online news, slide shows and sports results, with Bluefox adding weather, road traffic, markets, environment, quizzes and video from its resources. AFP says BlueFox will take care of the technical side supported by its own commercial network.

BlueFox chairman and chief executive Guillaume de la Tour says the partnership gives “concrete expression” to strong relations which have existed between the two companies and which enable both to be stronger in the extremely competitive Asian and Middle Eastern markets: “We are proud and happy to seal this partnership with a company of the quality of AFP,” he says.

BlueFox is a European content leader for public screens with 50,000 screens and an audience of 22 million people per day, supplying a very large number of commercial centres in Europe, including airports in Paris, Barcelona, Geneva, Heathrow, Dubai, the suburban RER rail network in Paris and buses in Barcelona.

AFP group marketing and commercial director Erik Monjalous says AFP wants to strengthen and develop its position as a supplier of quality content for the emerging media of public screens.

“AFP believes in and invests in this media through the creation of new products and the launching of new initiatives,” he says.