Digital business

Digital publishers to pocket 20% tax, ask for more

May 26, 2020 at 07:34 pm by Staff

An anomaly exploited by News Corp in the UK to avoid tax on digital editions has been extended to all digital news publishers. Trade publication Press Gazette estimates the ne.... Read More

Magazine readers coming to value printed formats

May 26, 2020 at 02:50 am by Staff

'Never know what you've got 'til it's gone...' Magazine readers may be risking a close scrape in their relationship with favourite brands. Bauer Media - which has closed opera.... Read More

Fewer ads pays off for TV advertisers

May 25, 2020 at 08:01 pm by Staff

With advertising harder to get, Australia's Seven Network is hoping to sell less for more in coming months. A concept called EAVE - for Enhanced Advertiser and Viewer Experien.... Read More

Ad tech upgrades delivers flexibility for WFH

May 24, 2020 at 08:43 pm by Staff

Finnish newspaper and magazine publisher Hämeen Sanomat has gone live with Atex's Saas based Cross-advertising product to revamp their multichannel sales capabilities. The sol.... Read More

Understanding the surge in reader demand

May 20, 2020 at 05:52 pm by Staff

A new INMA report, 'News subscriptions in the age of coronavirus' aims to help news publishers navigate the unpredictable surge in traffic and subscription starts during the C.... Read More