Digital business

Focus on data as News takes advertisers on 'biggest' journey

Mar 20, 2019 at 01:34 pm by Staff

New data partnerships and marketing tools were among the initiatives announced at News Corp Australia's wide-ranging Come Together event this week. Among these is a "step chan.... Read More

Survey follows finding that most published images miss metadata

Mar 13, 2019 at 07:09 pm by Staff

An IPTC survey is underway to establish how (and whether) photo metadata is being used by news publishers. The International Press Telecommunications Council's (photo metadata.... Read More

SXSW inspires CXI forum organisers to open event

Mar 13, 2019 at 06:55 pm by Staff

With so much to talk about, organisers of Swinburne Institute's CXI Futures Forum have decided to make its public seminar free. One focus of the South by Southwest (SXSW) fest.... Read More

Report updates on robot journalism's slow march

Mar 13, 2019 at 01:58 am by Staff

How far can automation go, as robots continue to take over journalism? The question is canvassed in a new WAN-Ifra report, News automation: The rewards, risks and realities of.... Read More

Real-time ROI answers to make Nine analytics pop

Mar 11, 2019 at 09:27 pm by Staff

A new analytics partnership aims to demonstrate the effectiveness of Nine's TV advertising. The strategic partnership with Adgile Media will see the real-time analytics firm w.... Read More