Digital business

New publisher adds print for prestige

Mar 06, 2014 at 05:45 pm by Staff

New Italian daily Pagina99 has launched on web, print and mobile. Conceived in 2013, it now publishes two editions – a 16-page daily and a 56-page weekly – despite a strategi.... Read More

News moves to Google but not out of Office

Mar 06, 2014 at 02:09 am by Staff

News Corp Australia has followed Fairfax by partnering Google for email and calendar platforms. But the move from Microsoft Outlook over the next six months is not likely to.... Read More

Video platform climbs to the top

Mar 06, 2014 at 02:02 am by Staff

Australia-based video platform SpotXchange says it went from 86 million to 291 million visitors in 2013, trading more than 700 million impressions in the region. Figures rele.... Read More

US groups pick native ad platform

Feb 27, 2014 at 08:23 pm by Staff

Five US newspaper groups are to use ad platform Nativo as their native advertising provider. The company names Hearst Newspapers, McClatchy, Gatehouse Media, Schurz and Sandu.... Read More

Marketers get mobile, but clients need to catch up

Feb 26, 2014 at 02:37 am by Staff

While 91 per cent of Asia Pacific marketers appreciate the importance of the mobile marketing channel, almost three quarters of agencies say most of their clients don’t have a.... Read More