Digital business

INMA report points to benefits of WSJ print copromotion

Dec 09, 2020 at 02:13 am by Staff

News Corp units in the US are joining their antipodean colleagues in appreciating the benefits of a joint print-and-digital promotion. Dow Jones' MarketWatch Best New Ideas in.... Read More

Appeasement and procrastination as weakened code goes to parliament

Dec 08, 2020 at 06:00 pm by Staff

Today is the day the Australian government says it will "bring to parliament" its mandatory news media bargaining code for digital platforms, but with concessions to Google an.... Read More

India's best digital work honoured with DMAs

Dec 04, 2020 at 07:13 pm by Staff

Top Indian publishers including The Hindu, ABP and Malayala Manorama are again among the winners of WAN-Ifra's South Asian Digital Media Awards. Twenty judges from around the.... Read More

Agency ad placings show 'highest-ever' demand growth

Dec 01, 2020 at 07:35 pm by Staff

Australia's agency advertising spend fell only 4.8 per cent in October, prompting Standard Media Index to pronounce that it was "well and truly leaving the COVID crisis behind.... Read More

Three-quarters of customers 'feel they're being lied to'

Nov 25, 2020 at 06:35 pm by Staff

A survey among 2506 Australian consumers has found that 74 per cent believe that brands lie to them in their marketing communications. Customology, a Brisbane-based business f.... Read More