Content & marketing

WSJ builds on reader trust in decision-focussed campaign

Oct 06, 2021 at 02:49 am by admin

A new brand campaign for the Wall Street Journal has evolved from its strategies during the pandemic. Campaigns marketing director Katie Fabry says the ‘news you could.... Read More

Shining a light on light readers’ 2021 subscription opportunity

Oct 06, 2021 at 01:41 am by admin

INMA ‘readers first initiative’ lead Greg Piechota earmarks light readers as the next growth path for subscription-mature media in a new report. Despite an audien.... Read More

TV research tells advertisers to invest for the long burn

Oct 05, 2021 at 11:30 pm by admin

A new report in ThinkTV’s ‘payback series’ tells advertisers to spend half their advertising budget with the medium. Focussing on the difference between &ld.... Read More

Memo to Scotty: Don’t forget branded content

Oct 04, 2021 at 03:13 am by admin

Murdoch-owned news publisher News Corp Australia has taken to a virtual event to spruik branded content, a rival to other forms of advertising in which it has an increasing ro.... Read More

Trustworthy but not always transparent: QUT/GDI study findings

Sep 29, 2021 at 06:59 pm by admin

While noting some Australian publishers’ lack of operational transparency, a new report concludes that most are trustworthy. However more than a quarter of news website.... Read More