Content & marketing

Subscribers urged to follow their preferences

Aug 13, 2024 at 11:09 pm by admin

Delivering the value subscribers thought they signed up for, and addressing churn, are two problems familiar to most publishers. Aftenposten in Oslo, Norway has addressed bot.... Read More

Jelluma: The backlash that will secure print’s future

Aug 02, 2024 at 11:38 am by admin

A backlash against creation of an online “parallel universe” and growing recognition of its superior learning benefits are among factors set to shape the future of.... Read More

‘Keeping the ship afloat’ concentrates minds and sets agenda

Jul 31, 2024 at 03:40 pm by admin

Product manager for Schibsted’s Sports Platform Tord Overå shared a conversation he had at a private party in an INMA product and tech blog recently, summarising t.... Read More

Valor Econômico’s ‘growth desk’ initiative just worked

Jul 31, 2024 at 03:11 pm by admin

Quite simply, an initiative to equip journalists with the skills needed to thrive in the digital world, Growth Desk just worked. On average, content produced by journalists w.... Read More

What do you think? FAZ gets noticed with opposing views

Jul 24, 2024 at 03:43 pm by admin

Catching ’em young seemed a good principle for Germany’s FAZ… but only 40 per cent of a target audience had heard of the paper. In an INMA Ideas blog, payw.... Read More