Content & marketing

Guardian’s headlines bid for commuter attention

Oct 18, 2023 at 11:06 am by admin

Approaching its tenth anniversary, Guardian Australia has entered the competition for shoppers’ attention, placing news headlines on outdoor billboards and video screens.... Read More

‘Undervalued’ written news fights for bigger ad share

Oct 17, 2023 at 11:12 am by admin

A new campaign by Australia’s ‘ThinkNewsBrands’ media marketing cooperative blends research findings with dynamic graphics and snappy text. A three-pronged.... Read More

AI plus added value text that drives 50 per cent conversions

Oct 15, 2023 at 04:58 pm by admin

Reporters and robots are proving a winning partnership for a local media group, generating both clicks and subs. An automated content project at Schibsted’s Polaris Med.... Read More

Insurer AAMI presents a message partially-sighted can feel

Oct 04, 2023 at 01:37 pm by admin

An outdoor campaign for blind or partially-sighted customers is a first for Australia. The campaign for insurer AAMI is part of the Shift 20 Initiative spearheaded by the Dyl.... Read More

Ukrainian journalists get help with tracking facts

Sep 29, 2023 at 10:56 am by admin

Journalists from Kyiv Post and news agency Ukrinform are being trained in digital fact-checking, thanks to a programme supported by the European Media and Information Fund. A.... Read More