Content & marketing

‘Re-engineered’ data shows news reaches almost everyone

Nov 21, 2022 at 12:00 am by admin

New readership figures from Roy Morgan for Australian publishers’ group ThinkNewsBrands show all but three per cent “engage with news” in some form or other,.... Read More

New faces to drive News’ post-COVID health push

Nov 18, 2022 at 10:48 am by admin

Growth opportunities in health and wellness are again the focus for News Corp Australia as the publisher bids to establish the category as a “new pillar” to sit al.... Read More

TikTok posts help Nine mastheads to a new audience

Nov 16, 2022 at 12:48 pm by admin

Upskilling its social media team in video production has helped Nine’s the Sydney Morning Herald and The Age to a 2500 per cent increase in TikTok followers. Growth con.... Read More

Bookable website pitches to regionals’ travel bug

Nov 10, 2022 at 05:03 pm by admin

Regional publisher Australian Community Media is back in the travel business with a bookable website supported by content on its 14 daily mastheads. A relaunch of the Explore.... Read More

Ag app puts data in subscribers’ pockets

Nov 09, 2022 at 11:58 am by admin

A rainfall recording platform is among features of a new app for readers of ACM’s agriculture mastheads. ACM managing director Tony Kendall says the app for digital sub.... Read More