Content & marketing

New audience awaits, but respect time and inboxes

Oct 18, 2022 at 10:33 am by admin

LinkedIn’s new newsletter feature is a great opportunity to grow new audiences, American City Business Journals’ Summer Moore says. In an INMA content strategies.... Read More

Carrier Day recognises those who deliver the news

Sep 29, 2022 at 11:35 am by admin

Don’t forget the band of people who work to get newspapers into the hands of readers. Saturday, October 8 has been designated as International Newspaper Carrier Day thi.... Read More

AFP sells historic NFTs following autumn exhibition

Sep 22, 2022 at 03:00 pm by admin 1

Agence France-Presse is honouring its photographic heritage this northern autumn with a rare auction of 200 fine art prints and the first NFTs in its history. An exhibition.... Read More

How exclusive offers helped win commission and engagement

Sep 15, 2022 at 01:21 pm by admin

Singapore’s biggest publisher has scored a million-dollar turnover in the first year of morphing a loyalty programme into an ecommerce site. In an INMA ideas blog, SPH.... Read More

M is not just for marketing as Crikey inverts campaign logic

Sep 14, 2022 at 06:08 pm by admin

Flash back to the start of last year – one of “extensive experimentation and a dash of desperation” to when Crikey brainstormed the idea of an editorial seri.... Read More