Content & marketing

Linnell promises ‘spiky’ poll comment for ACM newsletter

Mar 10, 2022 at 01:14 pm by admin

Sensing the need to bring humour to Australia’s upcoming election, regional publisher ACM has harnessed every pun it can for the launch of a new national newsletter. Li.... Read More

How a brave NZ news brand grasped a retail mags opportunity

Mar 09, 2022 at 01:20 pm by admin

When global magazine publisher Bauer Media pulled out of New Zealand in April 2020, national and regional publisher NZME sensed an opportunity. The Auckland-headquartered pub.... Read More

Urge to renovate drives demand for print magazines

Mar 01, 2022 at 12:24 pm by admin

Three of the four most read print magazines in Australia are the ones you don’t have to pay for, but pick up at the checkout. Most read are Coles magazine, its 4.9 mill.... Read More

Surf reports ‘move the needle’ via live analytics and geo-targetting

Feb 28, 2022 at 05:56 pm by admin

A partnership between Kiwi publisher and broadcaster NZME and beer brand Corona saw individualised audio content targeted in real-time. In an INMA Ideas Blog, integration gen.... Read More

Adding process to product and feature production

Feb 25, 2022 at 10:55 am by admin

A new INMA report details the “seven steps” to successful product process. “Products and features can be developed with both customers in mind and with resp.... Read More