Content & marketing

Churn calendar helps GP win with campaign extensions

Aug 17, 2022 at 11:48 pm by admin

In an INMA Ideas blog, Göteborgs-Posten business manager Cecilia Ingman tells how a cross-functional team was created to look at retention opportunities, given that getti.... Read More

Page backs News to honour women of grace and spirit

Aug 17, 2022 at 09:54 pm by admin

Outstanding rural and regional women are again being celebrated this year through an award scheme promoted by News Corp Australia in conjunction with one of its biggest advert.... Read More

Survey suggests print still supreme… and readers will pay for it

Aug 17, 2022 at 08:05 pm by admin

No surprise that print cover prices are increasing… and that publishers which haven’t made a move are planning it. A survey of WAN-Ifra’s World Printers Fo.... Read More

Painstaking infographic tells what happened to HK activists

Aug 10, 2022 at 08:49 pm by admin

A striking infographic provides Hong Kong newspaper readers with a unique visual record of the dozens of key activists caught in the fallout of Beijing’s sweeping nation.... Read More

Longer first dates help Berlin publisher over the conversion wall

Aug 10, 2022 at 07:48 pm by admin

A four-step approach helped a German publisher increase conversions in early subscription trials by ten per cent. In an INMA ideas blog, data scientist Marielle Egert and pai.... Read More