Content & marketing

Easy risk-modelling steps to help reduce churn

Feb 21, 2022 at 06:00 pm by admin

They might sound complicated, but propensity models are simply data equations that can quantify the chances of churn, based on past data. In an INMA Digital Subscriptions Blo.... Read More

WSJ programme provides advice for would-be journalists

Feb 21, 2022 at 05:15 pm by admin

A campaign to partner universities and sign up students is paying dividends for the Wall Street Journal. Education sales vice president Jodi Harrison says in an INMA blog tha.... Read More

Dinosaurs live on in Foxtel’s Neill new world

Feb 16, 2022 at 12:34 pm by admin

Foxtel returns to its past with a nostalgic TV commercial as part of a new multi-channel brand campaign starring Sam Neill as it evolves to become a subscription streaming com.... Read More

Premium content front-of-mind for new metro team

Feb 09, 2022 at 07:04 pm by admin

A new premium content team for the Sydney Morning Herald and The Age aims to create value for subscribers and show non-subscribers what they’re missing. In an INMA &lsq.... Read More

Manitoba paper builds engagement with free events

Feb 02, 2022 at 05:12 pm by admin

Failing a dedicated team for them, events were never a staple of the audience engagement strategy at the Winnipeg Free Press. But the Manitoba daily has found “uppping.... Read More