Content & marketing

Don’t ignore social commerce as platforms pitch the trend

Jul 27, 2022 at 11:57 pm by admin

As e-commerce and social media come together as social commerce, news media companies need to embrace the trend. In an INMA blog, advertising initiative lead Mark Challinor m.... Read More

Report urges don’t wake sleepers unless it’s important

Jul 24, 2022 at 03:41 am by admin

What do you do about the ‘sleepers’ on your website – let them keep paying or risk a cancellation when ‘waked’. A new report by subscription pay.... Read More

How SCMP Films takes Asian cultures worldwide

Jul 13, 2022 at 09:17 pm by admin

Hong Kong-based South China Morning Post is using video to bring Asian cultures to its international viewership. “When we hear from people across Asia who feel proud th.... Read More

Why TikTok is perfect place to teach young about democracy

Jul 13, 2022 at 07:12 pm by admin

German publisher Funke is using TikTok to take Gen Z readers by the hand and introduce them to the world of politics. Social media head at the Berlin central editorial office.... Read More

Bachelor Brayden a winner for Kiwi regional paper

Jul 10, 2022 at 07:56 am by admin

Sports journalist Brayden Lindsay became the centre of attention after colleagues chose him as the ‘Beacon Bachelor’ in a recreation of the TV series. The project.... Read More