Content & marketing

Success story for newspapers and magazines, in print and digital

Nov 23, 2021 at 12:36 am by admin

There’s something for everyone in the emerging Roy Morgan readership figures. Each publisher has a success story, and as ever, it’s the way they tell ’em..... Read More

Jaspan source project surfaces as academic ‘wire agency’

Nov 22, 2021 at 11:24 pm by admin

More than four years after founder Andrew Jaspan left The Conversation for the Global Academy, the project has launched as 360info. After what is described as “extensiv.... Read More

Programmatic hits two million big screens with Foxtel campaign

Nov 17, 2021 at 09:08 pm by admin

Print and digital publishers have a new rival with the growth of digital out-of-home advertising. This week Australian cable and streaming TV company Foxtel announced it had.... Read More

How pandemic crisis forced Metro Jornal to ‘survive and thrive’

Nov 17, 2021 at 05:22 am by admin

Metro Jornal in Brazil has COVID-19 to thank for a new business model with two innovative new platforms. Editor-in-chief Ivana Moreira says the free paper now only appears wh.... Read More

How Shubh Labh enabled Amar Ujala to rise up in 2020

Nov 17, 2021 at 04:16 am by admin

Amar Ujala in Noida, Uttar Pradesh, brought retailers and consumers together for Shubh Labh in 2020. In an INMA Ideas Blog, senior manager Neha Sikri tells how – while.... Read More