Content & marketing

Election puts younger readers’ paywall reluctance to the test

Jun 15, 2022 at 07:39 pm by admin

Research and a new working group helped Nine newspapers win younger subscribers, putting the theory into practice during last month’s federal election. Publishing audie.... Read More

Junior basketball launches News into community sport stream

Jun 11, 2022 at 09:02 pm by admin

News Corp Australia has announced plans for a grassroots sports channel to complement regional and metro mastheads. The KommunityTV streaming service expands a season-long pa.... Read More

How automating candy bars and ‘experiences’ boosted engagement

May 30, 2022 at 06:00 pm by admin

Now working with Dow Jones’ Wall Street Journal in New York, Mary-Katharine Phillips talks of the “huge transformation” member messages have undergone. Afte.... Read More

Hopperton shares initiative’s ten best product tips

May 26, 2022 at 02:15 am by admin

INMA’s product initiative lead Jodie Hopperton had a simple message for delegates to the organisation’s World Congress: “All roads lead to product”. D.... Read More

Insty worth the risk when you’re building a brand

May 04, 2022 at 11:45 pm by admin

Despite “tough truths”, Instagram presents a valuable engagement tool for publishers, Futter’s Claudia Mann says. In an INMA ideas blog, the editorial lead.... Read More