Content & marketing

Premium content front-of-mind for new metro team

Feb 09, 2022 at 07:04 pm by admin

A new premium content team for the Sydney Morning Herald and The Age aims to create value for subscribers and show non-subscribers what they’re missing. In an INMA &lsq.... Read More

Manitoba paper builds engagement with free events

Feb 02, 2022 at 05:12 pm by admin

Failing a dedicated team for them, events were never a staple of the audience engagement strategy at the Winnipeg Free Press. But the Manitoba daily has found “uppping.... Read More

Engaging podcasts help drive epaper subscriptions

Jan 19, 2022 at 05:51 pm by admin

Given how entertaining and engaging they are, it’s no surprise podcasts are being used to drive paid subscriptions, Amar Ujala’s Neha Sikri says. In an INMA ideas.... Read More

Video billboards help VG keep its content top of mind

Jan 12, 2022 at 11:56 am by admin

Innovation or not, video billboards are helping VG.no hold onto its position as the top destination for news in Norway. In an INMA ‘audio and video innovations’ b.... Read More

‘Unique’ SCMP explains China’s approach to climate change

Jan 05, 2022 at 11:36 am by admin

Hong Kong’s South China Morning Post says it’s not shying away from the gravity of climate change while humanising the issue in its video stories. “It can b.... Read More