Content & marketing

Insty strategy takes distinct SMH content to younger demographic

Sep 01, 2021 at 04:08 am by admin

While social media has always been integral to the Sydney Morning Herald’s digital strategy, Sophia Phan says things have “definitely changed” in the past fi.... Read More

Sellout Bangla promotion bridges platforms

Aug 30, 2021 at 07:47 pm by admin

A new bridge was the focus is a successful multiplatform campaign for Dhaka, Bangladesh-based daily Prothom Alo. Editor Matiur Rahman says an integrated newsroom was despatch.... Read More

ACM connecting with a ton of digital subscribers

Aug 27, 2021 at 07:38 pm by admin

Antony Catalano’s Australian Community Media is celebrating 100,000 digital subscribers, following year-on-year growth of 49 per cent. The executive chairman was ecstat.... Read More

Magazines ‘thriving’ as readers are forced to stay at home

Aug 25, 2021 at 08:08 pm by admin

New Roy Morgan readership figures show Australia’s magazine industry finding new audiences, with some segments growing readership. Food and entertainment, home and gard.... Read More

Half and half: How Australia’s national papers both grew readership

Aug 23, 2021 at 08:45 pm by admin

The first of Australia’s Roy Morgan Total News readership figures is out, and as usual, there’s something for everyone: It’s just the way you tell it. Readi.... Read More