Content & marketing

How pandemic crisis forced Metro Jornal to ‘survive and thrive’

Nov 17, 2021 at 05:22 am by admin

Metro Jornal in Brazil has COVID-19 to thank for a new business model with two innovative new platforms. Editor-in-chief Ivana Moreira says the free paper now only appears wh.... Read More

How Shubh Labh enabled Amar Ujala to rise up in 2020

Nov 17, 2021 at 04:16 am by admin

Amar Ujala in Noida, Uttar Pradesh, brought retailers and consumers together for Shubh Labh in 2020. In an INMA Ideas Blog, senior manager Neha Sikri tells how – while.... Read More

Nine explains COP26 content and puts it to work

Nov 17, 2021 at 03:41 am by admin

With much happening overnight, Nine metros the Sydney Morning Herald and The Age found readers needed to catch up on COP26 news and break down the detail. Deputy digital edit.... Read More

Miller banks on ‘primal urge’ to drive new sports audience

Nov 16, 2021 at 05:18 am by admin

There are fans, and there are sports lovers… and News Corp is backing on the latter category to deliver a new subscription revenue stream in Australia. A new channel c.... Read More

France 24 in English as news channel expands

Nov 05, 2021 at 09:14 pm by admin

Francophiles in Australia will be better served with the delivery of France 24 on dedicated news streaming service, Flash. International news channel France 24 in English con.... Read More