Content & marketing

News stacks up with under-40s when you include digital

Nov 03, 2021 at 03:30 am by admin

A new report based on Roy Morgan data claims nine out of ten Australian under 40s read the news each month, more than any other channel. The report by publishers’ group.... Read More

News tabloids extend Weekend format for more cities

Nov 02, 2021 at 09:06 pm by admin

News Corp is reprising the format of its Brisbane and Adelaide magazine inserts in a new bid to ‘own the weekend’ across four major capitals. New products for the.... Read More

Print puzzle that lured a bank’s older customers to digital

Nov 01, 2021 at 08:35 pm by admin

Having already tried radio and outdoor advertising as a means to encourage older, high net worth customers to use its app, a UK bank found a solution in newspaper crossword cl.... Read More

WSJ builds on reader trust in decision-focussed campaign

Oct 06, 2021 at 02:49 am by admin

A new brand campaign for the Wall Street Journal has evolved from its strategies during the pandemic. Campaigns marketing director Katie Fabry says the ‘news you could.... Read More

Shining a light on light readers’ 2021 subscription opportunity

Oct 06, 2021 at 01:41 am by admin

INMA ‘readers first initiative’ lead Greg Piechota earmarks light readers as the next growth path for subscription-mature media in a new report. Despite an audien.... Read More