Content & marketing

What do you think? FAZ gets noticed with opposing views

Jul 24, 2024 at 03:43 pm by admin

Catching ’em young seemed a good principle for Germany’s FAZ… but only 40 per cent of a target audience had heard of the paper. In an INMA Ideas blog, payw.... Read More

Students and paper winners in reading contest

Jul 24, 2024 at 03:14 pm by admin

Senior pupils in more than 1000 schools joined a reading competition with big prizes and winners all round. The ‘read and win’ competition saw an average of 32,00.... Read More

Daily news show engages with NZ’s Gen Z audience

Jul 17, 2024 at 01:22 pm by admin

A new flagship daily news show takes Stuff’s young audiences to “what everyone’s talking about”. And the New Zealand publisher has found the audio pro.... Read More

VMG formalises link with real estate members group

Jul 17, 2024 at 11:02 am by admin

Antony Catalano and Alex Waislitz’ View Media Group says it has stepped up its relationship with real estate member group REIP to integrate services and provide a voice.... Read More

Nine finds a ready audience with student focus

Jun 05, 2024 at 04:02 pm by admin

A news hub for students navigating university life has pulled more than 5.5 million pageviews for Nine in a matter of months. Nine is the publisher of the Sydney Morning Hera.... Read More