Content & marketing

Bold CTA button keeps delivering for Expressen

Sep 09, 2021 at 01:21 am by admin

How you ask counts for a lot, as Sweden’s Expressen found with a redesign of its ‘call to action’ button. To a recent Facebook Accelerator programme, team m.... Read More

Gannett ‘betting big’ on interactive features for sports channel

Sep 08, 2021 at 09:34 pm by admin

Gannett will use interactive video, audio and augmented reality to engage its USA Today Sports+ premium digital channel with fans. The publisher has announced launches in sev.... Read More

Indian regional delivers a talent contest for regional youth

Sep 01, 2021 at 07:14 pm by admin

When youngsters lost the opportunity to have fun as the world was thrown off track due to the pandemic and lockdowns, Vijay Karnataka provided a platform for Kannadigas to sho.... Read More

Insty strategy takes distinct SMH content to younger demographic

Sep 01, 2021 at 04:08 am by admin

While social media has always been integral to the Sydney Morning Herald’s digital strategy, Sophia Phan says things have “definitely changed” in the past fi.... Read More

Sellout Bangla promotion bridges platforms

Aug 30, 2021 at 07:47 pm by admin

A new bridge was the focus is a successful multiplatform campaign for Dhaka, Bangladesh-based daily Prothom Alo. Editor Matiur Rahman says an integrated newsroom was despatch.... Read More