Content & marketing

TikTok appeals as search, referral traffic falls

May 19, 2024 at 12:13 pm by admin

While the Paris Olympics and the US presidential election may drive an increase in search traffic, it’s unlikely to rebound to past levels. Yet while new research indic.... Read More

Where ‘your neighbour in court’ goes unreported

May 19, 2024 at 11:14 am by admin

What happens to “your neighbour in court” is more likely to go unremarked if he or she lives in an area covered only by an independent publisher, and doesn’t.... Read More

Marketing leaders head to Goldie for invitation-only event

May 08, 2024 at 05:59 pm by admin

Australia’s news brands will be front and centre at the 2020 CMO Summit in August, with ThinkNewsBrands the event’s official media sponsor. The event, organised b.... Read More

More orderly comments strategy wins friends and subs

Apr 18, 2024 at 10:40 am by admin

A new comment strategy including a ‘subscribe to comment’ prompt on stories engaged community for Nine Publishing and increased subscriptions. Community manager M.... Read More

Subscribers respond to focused email newsletters

Apr 08, 2024 at 05:45 pm by admin

Hyper-local newsletters from Swedish local media conglomerate NTM may be very niche and relatively small, but they have proved significant for subscribers. In an INMA ‘.... Read More