Content & marketing

Optimising prices as you cash in on COVID's 'gift'

Apr 06, 2021 at 08:09 pm by Staff

A new INMA report explores smart subscription pricing for news media companies post-COVID. A pandemic-driven subscription surge and the rise of segmented approaches to audienc.... Read More

Questions and perspectives from Stockholm publisher's analysis

Mar 30, 2021 at 05:45 am by Staff

Patterns from time-related metrics are helping a publisher learn about its readers' preferences and habits. In an INMA Big Data post, Dagens Nyheter editorial data scientist a.... Read More

QCPA appeal over government's digital-only public notices plan

Mar 24, 2021 at 05:21 pm by Staff

Queensland publishers are pushing the state government to reverse plans for legislation which would move public notices from newspapers to digital sites. In a letter to treasu.... Read More

Content deal gives property audience 'WSJ for free'

Mar 15, 2021 at 12:19 am by Staff

A new property and wealth website is using content from News Corp subsidiary Dow Jones to fish in an Australian market in which News' Realestate.com is already a major player..... Read More

More than half 'see print editions' as digital grows again

Mar 07, 2021 at 07:04 pm by Staff

Australia's major groups have recorded their ninth straight quarter of growth in digital news readership. ThinkNewsBrands - which includes Nine, News Corp and Seven West Media.... Read More