Content & marketing

Italy's 'instant' national paper creates split-level edits to drive paywall

Oct 14, 2020 at 07:08 pm by Staff

Launching a new national newspaper - at newsstands and online - during a full pandemic lockdown brought challenges and unique opportunities. Instead of the transitions from pr.... Read More

Guardian sets subscriber rates for new weekend app

Oct 07, 2020 at 07:13 pm by Staff

The Guardian is launching a subscription-based 'reimagination' of a weekend print newspaper, called Australia Weekend. Guardian Australia editor Lenore Taylor says it will com.... Read More

TVC targets Murdoch in Solstice campaign

Oct 05, 2020 at 11:25 pm by Staff

Solstice Media - which launched its InQueensland digital masthead in February - is weighing into the upcoming state election with a campaign emphasising 'balanced reporting'..... Read More

No limits as Times of India celebrates entrepreneurial women

Oct 05, 2020 at 09:04 pm by Staff

Recognising the trend - and the challenges - facing women who break away from corporate careers to start their own businesses, the Times of India has launched a platform to ce.... Read More

How virtual wine-tastings found a surprise new market for Aftenposten

Sep 29, 2020 at 08:44 pm by Staff

After its wine-tasting event business tanked during the COVID-19 lockdown, Aftenposten found digital wine tastings attracted an unknown audience. In an INMA marketing blog, Sc.... Read More