Content & marketing

How neuroscience reiterates the messages of marketing

Sep 27, 2020 at 09:44 pm by Staff

The traditional wisdom of there never being a second chance to create a first impression comes to mind with the comments of Diana Lucaci. In an interview with European promoti.... Read More

How staying focussed is delivering a subscriber boom for News daily

Sep 22, 2020 at 07:27 pm by Staff

Readership and subscriber engagement have boomed for News Corp metro tabloid the Herald Sun, just as its audience has been going through the world's toughest lockdown. In an I.... Read More

Above and beyond, drones take Reuters where humans can't

Sep 21, 2020 at 07:05 pm by Staff

News agency Reuters has told the story of its increasing use of drones to deliver images and footage, "going where journalists can't". In a company PR blog post, they tell how.... Read More

US research, HK case study in INMA's branded content report

Sep 16, 2020 at 06:46 pm by Staff

A new INMA report explains "why branded content fits today's advertising moment". Based on a survey of 40 US news organisations, Why branded content fits this advertising mome.... Read More

Transforming a brand on a lazy Mumbai Sunday

Sep 16, 2020 at 03:07 am by Staff

Almost a year after its initial implementation, this Indian weekend brand is celebrating the success of a new look and a new approach to content. Krishna Tanna says Sunday Mid.... Read More