Content & marketing

PCA sees opportunity for advertisers in dark times

May 03, 2020 at 06:48 pm by Staff

A campaign from the UK encourages Australian advertisers to take advantage of the downturn to gain market share. Produced in-house by the newly-formed Premium Content Alliance.... Read More

ACM's Pope goes back in time with poster art

Mar 12, 2020 at 08:20 pm by Staff

Australian Community Media is doing its bit for tourism in areas which were badly affected by bushfires. Central to the campaign is a series of retro travel posters of NSW Sou.... Read More

This week in Fort Worth, where Saturday savings are digital

Feb 18, 2020 at 02:41 am by Staff

Delegates in Fort Worth, Texas, for the Key Executives Mega-Conference find themselves in the midst of an experiment. Not just because the publisher of the local Star-Telegram.... Read More

Rolling Stone revival costs print readers a Brag

Feb 06, 2020 at 07:43 pm by Staff

Doors open and close on Sydney's street and music press with a print revival of Rolling Stone this month and the end of The Brag. The weekly-then-fortnightly-then-monthly free.... Read More

Thelma and Macca help boost reading for preschoolers

Feb 03, 2020 at 01:36 am by Staff

Books for preschoolers are back as News Corp Australia aims to encourage and inspire families to read with young children in its annual Raise a Reader campaign. News Corp metr.... Read More