Content & marketing

The devices that make newsmedia readers' wishlists

Aug 07, 2017 at 07:17 pm by Staff

Clues of the tech newsmedia publishers will need to reach is implicit in what readers plan to buy themselves or others for Christmas. Analysis of Australia's emma data shows t.... Read More

Rivals team up to launch programmatic exchange

Aug 07, 2017 at 06:48 pm by Staff

Singapore's two biggest publishers have teamed up to create a programmatic exchange for digital advertisers. Singapore Press Holdings and Mediacorp will work together on the d.... Read More

DMA Singapore focus on pressing questions

Aug 06, 2017 at 09:58 pm by Staff

More platforms, more readers on mobile, chat apps, websites or on social media, new content formats and outstanding news experiences... but what about the revenue? The issue o.... Read More

UK groups work to make engagement, scores actionable

Jul 18, 2017 at 09:44 pm by Staff

Marshall McLuhan got it right, and the medium is still the message, according to new research presented by UK industry group Newsworks. Findings presented at their Effectivene.... Read More

Fairfax leveraging its quality audiences for e-commerce

Jul 18, 2017 at 09:08 pm by Staff

Curated products and a "drop-ship" business model have helped Fairfax Media to 700 per cent increase e-commerce revenue in two months. Last November's launch of The Store by F.... Read More