Content & marketing

Fairfax interactive mobile clicks for AAMI

May 02, 2016 at 06:48 pm by Staff

Results several times higher than industry norms are claimed for an interactive smartphone campaign developed by Fairfax Media for a local car insurer. Research by Millward Br.... Read More

Bangladesh sites 'winning against tuk tuks'

Apr 21, 2016 at 09:05 pm by Staff

Ads on tuk tuks, agents and newspapers are still drivers in the Bangladesh and Sri Lanka real estate markets, but with property booming, online sites are vying to increase mar.... Read More

Buzzfeed in Australia, India: Here kitty, kitty

Mar 31, 2016 at 06:25 am by Staff

The way Simon Crerar tells it, if you were starting a new publishing business for the twenty-first century without the baggage of legacy newspapers, it would look a lot like B.... Read More

Jang adds QR codes to classifieds

Mar 01, 2016 at 05:02 pm by Staff

Faced with increased competition from online portals, especially in motor and real estate, Pakistan's Jang Media Group is innovating with QR codes. Managing director Sarmad Al.... Read More

Fairfax spruiks smarts in expanded data market

Feb 23, 2016 at 09:02 pm by Staff

After adding a facility to allow advertisers access to premium audience segments, Fairfax Media has launched a trade campaign to encourage them to Do more with data. An engagi.... Read More

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