Results several times higher than industry norms are claimed for an interactive smartphone campaign developed by Fairfax Media for a local car insurer.
Research by Millward Br.... Read More
Ads on tuk tuks, agents and newspapers are still drivers in the Bangladesh and Sri Lanka real estate markets, but with property booming, online sites are vying to increase mar.... Read More
The way Simon Crerar tells it, if you were starting a new publishing business for the twenty-first century without the baggage of legacy newspapers, it would look a lot like B.... Read More
Faced with increased competition from online portals, especially in motor and real estate, Pakistan's Jang Media Group is innovating with QR codes.
Managing director Sarmad Al.... Read More
After adding a facility to allow advertisers access to premium audience segments, Fairfax Media has launched a trade campaign to encourage them to Do more with data.
An engagi.... Read More