Content & marketing

UK groups work to make engagement, scores actionable

Jul 18, 2017 at 09:44 pm by Staff

Marshall McLuhan got it right, and the medium is still the message, according to new research presented by UK industry group Newsworks. Findings presented at their Effectivene.... Read More

Fairfax leveraging its quality audiences for e-commerce

Jul 18, 2017 at 09:08 pm by Staff

Curated products and a "drop-ship" business model have helped Fairfax Media to 700 per cent increase e-commerce revenue in two months. Last November's launch of The Store by F.... Read More

Papers serving communities in Australia's 'city villages'

Jul 18, 2017 at 03:11 am by Staff

The role of community newspapers in Australia's "cities of villages" is emphasised in new NewsMediaWorks research. Some 85 per cent of Australians (age 14+) who read community.... Read More

Domain's catch-up mode with mortgage broking, academy

Jun 30, 2017 at 01:47 am by Staff

As suitors run a tape over the owner of real estate portal Domain, it and News-controlled realestate.com.au are chasing each other on initiatives including mortgage broking an.... Read More

Newsmedia role as Alexa-with-a-screen 'shows you things'

Jun 21, 2017 at 02:04 am by Staff

The impending launch of an Alexa Echo device with a screen has the industry wondering whether this could be the next digital publishing opportunity. Amazon will launch the Ech.... Read More