Content & marketing

Intense workshop tackles blocking

Jan 31, 2016 at 04:38 pm by Staff

European publishers will share their experiences in a WAN-Ifra-organised 'Ad Blocking Action Day' in Frankfurt this month. The six-hour programme will discuss steps being take.... Read More

US sets out rules on native advertising

Dec 23, 2015 at 08:06 pm by Staff

America's Federal Trade Commission has followed years of study with new guidelines for native advertising to protect readers. Seen as a bright hope for the future of advertisi.... Read More

Task force formed on ad blocking

Dec 22, 2015 at 07:48 pm by Staff

Publishers from all over the world have joined in a WAN-Ifra task force to tackle ad blocking A meeting in Paris this month brought together publishers in Europe, North Americ.... Read More

Eugene Leow: What would Taylor Swift do

Dec 09, 2015 at 08:14 pm by Staff

Geoff Tan, now Singapore Press Holdings' senior vice president and head of strategic marketing, used famously to channel Steve Jobs on speaking engagements, dressing in the tr.... Read More

Winning the social media battle

Dec 09, 2015 at 07:50 pm by Staff

On the ground or on the couch, social media provides an unprecedented opportunity to reach millennials, Shadi Rahimi says.Social media offers news media the opportunity to rea.... Read More