Content & marketing

WAN partners for launch into mobile transaction space (video)

Jul 30, 2012 at 09:00 pm by Staff

A campaign using barcodes to drive orders from print ads launched in Perth daily ‘The West Australian’ at the weekend. PayPal Australia and Point and Pay worked w.... Read More

Adobe’s technology brings Olympic highlights to BBC’s mobile audience

Jul 27, 2012 at 02:03 am by Staff

Britain’s BBC is using Adobe’s new ‘Project Primetime’ technology components to bring coverage of the London Olympics to internet-connected devices acr.... Read More

Hybrid app offers multiple options for Australia's Herald Sun readers

Jul 06, 2012 at 01:32 am by Staff

A hybrid iPad app for News Limited daily the ‘Herald Sun’ delivers a mix of live content, designed magazine-style pages and an e-paper edition. The ‘best-of.... Read More

AirLink boosts Fairfax iPhone app downloads

Jun 29, 2012 at 01:01 am by Staff

Fairfax says its image-based AirLink weblink code generated 20,000 video views in May, with hopes it will take off during the Olympics. The technology links mobiles to video.... Read More