Content & marketing

How News and ABC News shape up in new Nielsen figures

Sep 28, 2021 at 07:12 pm by admin

News is accessing a 17.23 digital audience, coming in a close third behind Google and Facebook, according to new Nielsen figures. Nearly 20 million adult Australians accessed.... Read More

Hot minute’s video makes for a compelling podcast series

Sep 15, 2021 at 05:08 am by admin

As publishers lay plans for a new push on climate change, Stuff’s Eloise Gibson has lessons learned from developing a podcast and video series. The New Zealand publishe.... Read More

Stuff grows audience as Kiwi rivals fight it out

Sep 14, 2021 at 08:12 pm by admin

New Roy Morgan figures show almost three million New Zealanders read newspapers, with rivals the New Zealand Herald and Stuff scrabbling for leadership. Some 2.96 million (or.... Read More

McClatchy’s Bee busy with robot-created property project

Sep 14, 2021 at 06:45 am by admin

Real estate reports illustrated with pictures and satellite maps will be created automatically as part of a US publisher’s pilot partnership. An agreement between McCla.... Read More

Marketing’s ‘rock stars’ tell how newsmedia works for them

Sep 10, 2021 at 07:18 pm by admin

A new campaign from Australian publishers’ group ThinkNewsBrands uses testimonials from marketing chiefs to showcase the power of news advertising. Marketers from brand.... Read More