Content & marketing

Going native becomes more important for publishers

Dec 11, 2018 at 06:13 pm by Staff

Native advertising - in all its forms - has become a key item for publishers, accounting for a fifth of advertising revenue. That is one of the findings of a new study, Native.... Read More

Miranda tells True Crime story as police make an arrest

Dec 04, 2018 at 06:45 pm by Staff

News Corp has told the story of its True Crime Australia podcast and video series which this morning led to an arrest in what has been known as the Teachers Pet case. A podcas.... Read More

Triggers, pricing and the 'churn monster' in Stockholm

Nov 14, 2018 at 04:59 pm by Staff

INMA will take its media subscriptions week concept to Stockholm with a new summit next March. The Media Subscriptions Week 2.0 follows an inaugural week in London last April.... Read More

US newsmedia's sales propositions brought to book

Nov 11, 2018 at 07:14 pm by Staff

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance. The group's News Advertisin.... Read More

Journalism as product, UGC as low-cost content, at DMA HK

Nov 07, 2018 at 03:28 am by Staff

Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today. While the conference i.... Read More