Content & marketing

Gold stars in News promotion for Sydney's big race

Nov 04, 2019 at 11:30 pm by Staff

Gold foil and a hand-made pop-up leveraged the power of print in a five day horse racing promotion through News Corp's Sydney Daily Telegraph. The promotion with NSW Racing fe.... Read More

News struts diversity with inhouse awards

Oct 29, 2019 at 02:01 am by Staff

A list of finalists for News Corp Australia's 2019 News Awards gives an indication of the current breadth and diversity of the Murdoch outpost. The awards - now in their 15th.... Read More

AI gets cool as bots handle little details and big data

Oct 09, 2019 at 02:58 pm by Staff

The theory and practise of artificial intelligence came under the microscope when a panel at WAN-Ifra's Berlin Publishing Days discussed the 'coolness' of AI and how it had be.... Read More

How The Economist faces today, and thrives

Oct 09, 2019 at 02:53 pm by Staff

A strategy of putting readers first is paying dividends for the venerable news magazine The Economist, described as a "views paper not a newspaper" by circulation head, Marina.... Read More

Taking a Polish girlie mag out with a bang

Oct 09, 2019 at 02:18 pm by Staff

We all know the story about the boss loving the product so much he bought the company: Ifra World Publishing Expo delegates heard a new take on it. A media company in Poland d.... Read More