Content & marketing

US newsmedia's sales propositions brought to book

Nov 11, 2018 at 07:14 pm by Staff

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance. The group's News Advertisin.... Read More

Journalism as product, UGC as low-cost content, at DMA HK

Nov 07, 2018 at 03:28 am by Staff

Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today. While the conference i.... Read More

Truth builds trust - Aussie groups push context

Oct 15, 2018 at 06:43 am by Staff

Australia's three biggest newsmedia groups are backing a national campaign to stress the value of trusted journalism to advertisers. NewsMediaWorks foundation members News Cor.... Read More

Golden on getting storytelling right... without the 'TL:DR'

Oct 09, 2018 at 02:45 pm by Staff

A full programme over the three days of the IfraExpo/DCX promises speaker after speaker loud in praise of print's ability to engage its readers. Right from the start, opening.... Read More

Ifra India: Print 'going before I do,' says 68-year-old editor

Oct 03, 2018 at 06:05 am by Staff

Journalism has a bright future but has print? Mahfuz Anam, 68-year-old editor of Bangladesh's The Daily Star doesn't think so. "I don't see the need for print anymore," the fo.... Read More