Content & marketing

Blocking stories boosts subs, says News' Turner

Jul 07, 2016 at 08:00 pm by Staff

The bottom line of Victoria Turner's message is simple: "We needed to monetise our content," she says. "The good news is that people will pay for value."And from the mindset t.... Read More

Fairfax mixes sponsors with grassroots in MyBT

Jul 06, 2016 at 12:15 am by Staff

Australia's Fairfax Media hopes readers in News Corp's Gold Coast heartland will write and illustrate its new MyBT Gold Coast news platform. The Brisbane Times offshoot launch.... Read More

Summit expands to accommodate latecomers

Jul 05, 2016 at 08:07 pm by Staff

New speakers have joined the roster for WAN-Ifra's Audience Intelligence Summit in Kuala Lumpur next month. To case studies from leading international media houses including t.... Read More

News Feed publishers need to be friends

Jun 30, 2016 at 07:58 pm by Staff

Publishers who want a place in Facebook users' hearts will have to learn to be part of the family. New rankings for the social media platform's News Feed give priority to frie.... Read More

Inspiration for a multiplatform connection

Jun 15, 2016 at 03:19 am by Staff

Ad formats with names like The Beast and The Vandal are among print and digital campaigns to get you inspired in a new Fairfax Media showcase. The Australian publisher wants t.... Read More