Content & marketing

How tighter paywalls drove subscriptions growth

Feb 14, 2024 at 12:51 pm by admin

The then managing director of Australia’s Sydney Morning Herald and The Age metros once admitted that it was easier to skirt around their paywall than to log in. That&r.... Read More

Appeal response rates suggest ongoing support for news

Jan 28, 2024 at 10:41 am by admin

Audiences are still willing to support news, BlueLena’s Christine Holbert says, following a 50 per cent improvement on 2022 appeal conversion rates. She quotes the Fund.... Read More

AI-cloned voice keeps readers up with the latest news

Jan 28, 2024 at 10:17 am by admin

Oslo’s Aftenposten has introduced a cloned voice generated using machine learning to enable users to listen to content. Product designer Kaya Maraz and senior product m.... Read More

It’s a wrap: Winning ads exploit print formats, nostalgia

Dec 28, 2023 at 12:13 pm by admin

Remember when fish-and-chips came wrapped in news… and when papers were bigger, for that matter? British advertisers do, turning to print for some of the top campaigns.... Read More

Native ad op as VK takes a measured approach

Dec 20, 2023 at 10:59 am by admin

Instead of “swinging for the fences”, Sweden’s VK Media took a measured approach to improving reader engagement. Managing editor Stefan Åberg says tha.... Read More