Columns & opinion

John Lervik: Syria to Cyrus - Is click-bait hurting your brand?

Dec 26, 2014 at 11:52 am by Staff

Publishers need to understand their audiences and the context in which they arrive at certain content so that other recommended articles are relevant and appropriate. Have yo.... Read More

Mark Challinor: Media companies missing mobile coupon opportunities

Dec 18, 2014 at 11:31 am by Staff

E-coupons are increasing in popularity, and news media may want to explore their potential by using brand-aligned offers, push notifications, or loyalty club discounts. The n.... Read More

Peter Marsh: Online advertising's seedy underbelly

Dec 17, 2014 at 11:54 am by Staff

Fraudulent ad bots are responsible for 36 per cent of the 'people' clicking on online advertisements. News media companies need to protect themselves from this activity by ca.... Read More

John Juliano: Building continues...

Dec 08, 2014 at 12:01 am by Staff

Tom Barclay helps John Juliano in a year-end recollection of changing times The woman escorted Tom and me to our table at an expense account steakhouse in Redmond Washington..... Read More

Rod Kirkpatrick: Print mirror of change

Dec 08, 2014 at 12:01 am by Staff

When the first Whyalla newspaper, the Whyalla News, was published in 1940, it was launched by a local printer but printed 76km away at Port Augusta, at the northernmost tip of.... Read More