Columns & opinion

Dietmar Schantin: Meaningful metrics in three easy moves

Oct 26, 2016 at 07:43 pm by Staff

"Almost everyone is doing monitoring," said Talia Stroud, director of the Engaging News Project (ENP). "But in many newsrooms, that's where analytics work stops." Stroud's com.... Read More

Mario Garcia: India's Mint goes broadsheet

Sep 23, 2016 at 02:10 am by Staff

This week, Mint, India's business daily, switched from Berliner to broadsheet format. For the 10-year-old award winning newspaper, this is what its publisher describes as a ".... Read More

David Chavern: Louisana - why newspapers are still essential

Aug 31, 2016 at 06:38 pm by Staff

When Louisiana began flooding earlier this month, news coverage was split between the 2016 Rio Olympics and the upcoming presidential election. This was the worst natural disa.... Read More

Geoff Tan: What newsmedia can learn from Pokémon Go

Aug 09, 2016 at 07:41 pm by Staff

Pokémon Go is the biggest phenomenon of late that has undoubtedly taken the world by storm. Not that the technology employed is all that new. Not that other brands have never.... Read More

Huimin Yu: Anything is possible with beacons

Jul 15, 2016 at 01:48 am by Staff

Beacons allow marketers to learn more about customers' in-store behaviour: how they move through the store, how much time is spent in front of specific displays, and which pro.... Read More