Columns & opinion

Mark Challinor: Mobile micro-payments a largely untapped revenue stream

Oct 22, 2014 at 12:31 pm by Staff

As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital adverti.... Read More

Mario Garcia: Tabloid Telegraaf – legacy meets the future

Oct 10, 2014 at 07:34 pm by Staff

It's happened: the Netherlands' most read daily newspaper, De Telegraaf has introduced its new tabloid format concept today (writes Mario Garcia). It took months of rethink.... Read More

Maribel Perez Wadsworth: Adding reader engagement

Oct 10, 2014 at 02:02 am by Staff

US publisher Gannett is teaming its USA Today brand with those of its local newspapers to increase audience time in 34 markets. Strategic initiatives senior vice president at.... Read More

Pit Gottschalk: How to get 80,000 digital subscribers by publishing one story a day

Sep 10, 2014 at 04:40 pm by Staff

Writing only one story a day, Fany Péchiodat created a community of readers she fostered so carefully, she was able to acquire 80,000 digital subscribers for another product..... Read More

John Juliano: A merry go round

Sep 05, 2014 at 01:42 pm by Staff

The American comedian Bill Cosby, in his early 1960s comedy album, 'Wonderfulness', talks about a child's playground merry-go-round that the children push round and around and.... Read More