Every step of the way: SCMP emphasises Hong Kong journey
Aug 17, 2021 at 11:55 pm by admin
Hong Kong’s English-language daily has tackled the unprecedented challenges of recent years with a journalism-focussed campaign that reinforces brand integrity.
South C.... Read More
Unique inhouse data delivering guaranteed results for advertisers
Jul 21, 2021 at 12:13 pm by admin
Ahead of cookie deprecation, Asia-Pacific publishers are using data to build closer relationships with readers and advertisers.
INMA’s inaugural News Media Summit for t.... Read More
How UGC helps SCMP concentrate on unique explainer role
Jun 16, 2021 at 10:56 am by admin
With close to a billion mobile phone users in China, Hong Kong’s South China Morning Post is using its unique position to explain UGC to readers.
Video director Mat Boo.... Read More
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