Every step of the way: SCMP emphasises Hong Kong journey

Aug 17, 2021 at 11:55 pm by admin

Hong Kong’s English-language daily has tackled the unprecedented challenges of recent years with a journalism-focussed campaign that reinforces brand integrity. South C.... Read More

Unique inhouse data delivering guaranteed results for advertisers

Jul 21, 2021 at 12:13 pm by admin

Ahead of cookie deprecation, Asia-Pacific publishers are using data to build closer relationships with readers and advertisers. INMA’s inaugural News Media Summit for t.... Read More

How UGC helps SCMP concentrate on unique explainer role

Jun 16, 2021 at 10:56 am by admin

With close to a billion mobile phone users in China, Hong Kong’s South China Morning Post is using its unique position to explain UGC to readers. Video director Mat Boo.... Read More