Organised by Fairfax Digital with XMediaLab, the February 19 event will bring together leaders from media companies including the Daily Mail, New York Times, MSNBC.com, Reuters and Al Jazeera.

Fairfax Digital chief executive Jack Matthews says the aim is to bring the world’s best and brightest digital media players to Sydney for their insights.”

“Media 2010 is Australia’s chance to examine how the rules for media success are being rewritten,” he says. “It’s a fantastic opportunity for all media professionals – from executives, creatives and media buyers, to strategists, journalists and technologists – to come together to hear about and discuss the trends, technologies and business strategies that will shape the digital landscape in the next decade.”

Confirmed speakers include:

Richard Titus CEO, Associated Northcliffe Digital; former Future Media Controller at the BBC; Co-founder of Schematic; and producer of Sundance Feature Film winners On_line and Who Killed the Electric Car? (London)

Jon VlassopulosCEO of Moderati and GM of Bellrock Media, North America. One of the world’s leading experts in branded content and IP TV - (Los Angeles)

Marc FronsChief Technology Officer, Digital Operations, New York Times (New York)

Moeed AhmadHead of New Media, Al Jazeera (Doha)

Adrian HolovatyCreator of EveryBlock – the celebrated hyper local news innovation recently acquired by MSNBC.com, and Co-Creator of Django (Chicago)

Priya PrakashCreative Director for Consumer Experience, Nokia, and formerly Head of Product for award winning Flirtomatic (London)

ıSVP, Alchemist, Denuo and 2009’s Internationalist “Agency Innovator” (Chicago)

Tim HarrisSenior Vice President, Denuo and pioneer of leveraging videogames as a consumer contact channel (Chicago)

Oliver ReichensteinCEO, information Architects and one of the world’s most celebrated and closely followed designers (Tokyo)

Ming ChanCEO of The1stMovement and Emmy Award Digital Media Strategist (Los Angeles, Denver)

Russ FradinPresident, Adify – the world’s leading solution for building and commercialising vertical ad networks (San Bruno)

Frédéric Filloux Editor, Schibstead ASA, and author of Monday Note, Europe’s most respected Media, Tech, and Business Model blog (Paris)

Nic FultonChief Innovator and Scientist, Thomson Reuters (New York, Sydney)

Sharad Devarajan World leading expert on media entrepreneurship and marketing; Co-Founder, CEO & Publisher of Liquid Comics and Liquid Animation; Associate Professor, Columbia Business School (New York)

More information and bookings at www.media2010.com.au.