As the consolidation and integration of De Persgroep continues, the Belgian newspaper group has announced it will use Integration X's Planpoint tool for its Danish titles.
These are newspapers within Berlingske Media, based in Copenhagen.
The browser-based planning and dummying solution for ROP and classified includes a level of automation in daily work.
At Berlingske Media, it will integrate to a new booking system using a realtime web-service integration method, also used by Integration X's AdPoint.
Founder and chief executive of Integration X, Christian Wermuth says the company could not be more excited: "Choosing Planpoint now (after AdPoint last year) will enable them to further increase productivity in a highly competitive market".
De Persgroep gets the new version 2 with features including improved auto-flow of ads and automatic placing of editorial graphics.
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