A new release of Newscycle's browser-based SalesLink CRM adds new features and functionality.

Collaboration tools and customisable dashboards give sales representatives real-time access to customer data, including advertising sales histories and financial information, while integration to Google Maps and calendar programmes such as Gmail and Microsoft Exchange give location and scheduling information.

"The latest SalesLink release focuses on sharing data easily between sales reps and colleagues, enabling them to be more efficient and effective," said marketing solutions product manager Aubrey Medley. "The new dashboards contain deep analytical customer account information and allow immediate access to data for sales reps to review before calling on a customer."

Using the system's 'shared activity' tools, sales reps save time and increase productivity by continuing to work with customers on-site while tasks associated with the account are completed back at the office.