Swedish local newspaper Nya Wermlands-Tidningens has signed with Atex to add its Enterprise Mobile advertising system add-on, which enables mobile access to sales and booking functions. Through integration with Google DFP it also gives instant access to digital inventory and ad serving configuration, as well as direct upload of advertising materials.

Covering the provinces of Värmland, Dalsland and western Dalarna, NWT aims to empower their salesforce to better liaise with customers, with timely solutions and a shorter sales cycle.

Kent Rosenius, director of operations, commented: "Crucial for us are three things: sales reps can close the deal and do the actual booking during the business meeting with the customer; they can show in real time what bookings and offerings are available, on all digital and print properties; the product must be intuitive and extremely easy to use, to lower the adoption barrier".