Digital business

Subscription platforms team to add synergy

Feb 02, 2021 at 10:34 pm by Staff

MPP Global and Agillic have teamed to provide what they say is an end-to-end subscription solution combining Agillic's personalisation and omnichannel marketing platform with.... Read More

What happens to smaller publishers as 'million-up' club grows

Feb 02, 2021 at 07:43 pm by Staff

Research by the Reuters Institute suggests 2021 will be a big year for publishers looking for subscription support. In an INMA post, Auckland University of Technology senior l.... Read More

Seven takes new programmatic ad tool

Feb 02, 2021 at 07:05 pm by Staff

A new offering by sell-side advertising platform Magnite - the new name for Rubicon Project and Telaria - has delivered "promising" results for Australia's Seven West Media. T.... Read More

Kayo deal gives fans football at a discount

Feb 02, 2021 at 06:53 pm by Staff

A partnership between News Corp's Kayo and Australian telco Telstra will see the NRL and ARL Live apps integrated. Telstra chief executive Andy Penn told a launch event that s.... Read More

A Royal laugh for Google's Silva at News' expense... and amuse 'one'

Jan 28, 2021 at 10:35 pm by Staff

Google is getting its own back on News Corp with a cheeky switch of linked video content. A link in a report on national masthead The Australian's news app about a 1969 TV doc.... Read More