Content & marketing

How automating candy bars and ‘experiences’ boosted engagement

May 30, 2022 at 06:00 pm by admin

Now working with Dow Jones’ Wall Street Journal in New York, Mary-Katharine Phillips talks of the “huge transformation” member messages have undergone. Afte.... Read More

Hopperton shares initiative’s ten best product tips

May 26, 2022 at 02:15 am by admin

INMA’s product initiative lead Jodie Hopperton had a simple message for delegates to the organisation’s World Congress: “All roads lead to product”. D.... Read More

Insty worth the risk when you’re building a brand

May 04, 2022 at 11:45 pm by admin

Despite “tough truths”, Instagram presents a valuable engagement tool for publishers, Futter’s Claudia Mann says. In an INMA ideas blog, the editorial lead.... Read More

How Times of India leads through sense of purpose

Apr 13, 2022 at 02:25 am by admin

Shared beliefs and purposes should pave the way for many consumer brands to forge partnerships with news media brands to make the world a better place, says Times of India sen.... Read More

Marketing mission shows journalism as differentiator

Apr 13, 2022 at 01:53 am by admin

Swiss publisher Tamedia has reinvented its marketing to include its journalistic mission. In an INMA Ideas Blog this week, chief revenue officer Marc Isler tells how the Zuri.... Read More