Content & marketing

Urge to renovate drives demand for print magazines

Mar 01, 2022 at 12:24 pm by admin

Three of the four most read print magazines in Australia are the ones you don’t have to pay for, but pick up at the checkout. Most read are Coles magazine, its 4.9 mill.... Read More

Surf reports ‘move the needle’ via live analytics and geo-targetting

Feb 28, 2022 at 05:56 pm by admin

A partnership between Kiwi publisher and broadcaster NZME and beer brand Corona saw individualised audio content targeted in real-time. In an INMA Ideas Blog, integration gen.... Read More

Adding process to product and feature production

Feb 25, 2022 at 10:55 am by admin

A new INMA report details the “seven steps” to successful product process. “Products and features can be developed with both customers in mind and with resp.... Read More

Easy risk-modelling steps to help reduce churn

Feb 21, 2022 at 06:00 pm by admin

They might sound complicated, but propensity models are simply data equations that can quantify the chances of churn, based on past data. In an INMA Digital Subscriptions Blo.... Read More

WSJ programme provides advice for would-be journalists

Feb 21, 2022 at 05:15 pm by admin

A campaign to partner universities and sign up students is paying dividends for the Wall Street Journal. Education sales vice president Jodi Harrison says in an INMA blog tha.... Read More